Kristen Deem Email Address

Marketing and Public Relations Specialist III

ARUP Laboratories is a national reference laboratory and a worldwide leader in innovative laboratory research and development. ARUP offers an extensive lab testing menu of highly complex and unique medical tests in clinical and anatomic pathology. Owned by the University of Utah, ARUP Laboratories' clients include more than half of the nation's university teaching hospitals and children's hospitals, major commercial laboratories, military and government facilities, and major clinics.

Award-winning marketing and communications professional with over 19 years of experience in B2B and healthcare. I bring an entrepreneurial spirit, creativity, leadership, big picture thinking, and positive attitude to marketing teams.Current focus: marketing automation, buyer personas, focused on the buyer journey, from lead generation to advocacy.Specialties: email marketing, brand development, social media, and SEO/SEM management. I am a conscientious team leader, directing content marketing, best practices, analytics, and strategic campaign development.