Kristen Deem Email Address

Marketing and Public Relations Specialist III

ARUP Laboratories is a national clinical and anatomic pathology reference laboratory and an enterprise of the University of Utah and its Department of Pathology. With more than 3,000 employees, ARUP offers in excess of 3,000 tests and test combinations, ranging from routine screening tests to highly esoteric molecular and genetic assays.

Award-winning marketing and communications professional with over 19 years of experience in B2B and healthcare. I bring an entrepreneurial spirit, creativity, leadership, big picture thinking, and positive attitude to marketing teams.Current focus: marketing automation, buyer personas, focused on the buyer journey, from lead generation to advocacy.Specialties: email marketing, brand development, social media, and SEO/SEM management. I am a conscientious team leader, directing content marketing, best practices, analytics, and strategic campaign development.