Sharon Wu Email Address

Senior Director, Marketing Campaigns

ARM is at the heart of your digital life. Our energy-efficient technology is creating new markets and transforming the world we live in. From smartphones, tablets, and the Internet of Things to what is in your house or on your wrist, to the networks and cloud that connect it all, ARM is there.

I'm a proven, effective brand and marketing campaign manager. Able to prioritize and manage multiple projects, I excel in planning and executing integrated brand and marketing campaigns. I'm very comfortable working in a matrix organization with extensive collaboration between corporate marketing, product group, and other functional teams. I'm experienced in managing and achieving results through cross-functional, multi-region teams.I enjoy learning technology and figuring out ways to effectively communicate with the target audience--this has been the key to success in my years with B2B high-tech companies. I always strive to bring simplicity to complex messaging, tailor communication style based on the channel/tactic, and use metrics to optimize marketing campaigns. I balance big picture vision with audience awareness; can manage campaigns from strategy to execution.