Julia S. Wu Email Address

Senior Manager, Marketing Communications

Aetion is a big data analytics software company in the healthcare industry. Aetion's suite of products create actionable medical evidence from big, real-world data, in order to help customers understand the effectiveness, safety, and value of medical products and interventions.\r\nBanner image Flickr / garrettc

I'm a senior strategist with a passion for uncovering customer insights, partnering with business leaders, and driving new brand opportunities in digital. As a generalist at heart, I bring experience in nearly every type of marketing, including branding and positioning, paid media, social, creative development, editorial, and PR. Working across (and often between) these mediums, I've built brand strategies, platforms and campaigns for clients including Amex, GE, Gatorade, Pepsico, Frito Lay, Penguin Books, and Merck. I currently work as in-house marketing expert at Luminary Labs, an innovation and strategy shop, previously served as head of marketing strategy at Bond Strategy and Influence, a digital agency, and prior to that worked for OMD, one of the world’s largest media agencies. On the side, I've developed a series of branding workshops for startups.