Kristen Darcy Email Address

Vice President Global Digital

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Kristen is a results-oriented global digital leader with proven success in developing programs that drive ROI. Honored as one of Advertising Age's Top Digital Marketers, Brand Innovator’s Top 50 Women in Brand Marketing and a frequent industry-awards jury panelist, she specializes in the luxury, fashion and beauty industries. Her expertise includes running high-performing e-commerce sites, developing strategic marketing campaigns supporting some of the largest and most well-known brands in these industries and finally, innovation, bringing disruptive, new technologies to market for brands. Skilled at leading multifaceted global teams, Kristen develops strategies and oversees seamless execution of integrated programs across channels and platforms, continually exceeding business goals. She's a proven collaborator, resulting in the building of solid partnerships with both clients and internal teams over the course of her professional career.Specialties: Innovation, best-in-class content development, global digital strategies, fashion, luxury, retail, buying, planning, merchandising, digital, e-commerce, technology, CPG, financial services, telecom, insurance, emerging technologies, CRM, social media, mobile, brand website strategy, online advertising, OOH, behavioral/ contextual targeting, WOM, media planning/buying, influencers. Strategic/creative development & optimization around both campaigns and platforms, new business success, global people/team management, career development, relationship building and revenue generation.