R. Wirth Email Address

Vice President, Adobe Data and Insights and Profile and Activation

Adobe is a software company that offers solutions in digital media and digital marketing and tools for making creative contents.

I’ve been fortunate to lead high-performing teams of passionate and exceptional people who’ve evangelized emerging business revolutions enabled by new technologies: Business Intelligence, Web Analytics, Social Media and Programmatic Advertising. Together we exceeded ambitious goals, grew start-ups into global companies and generated value. I have a lead-from-the-front and servant-based management model that establishes a high performing and humble culture based on integrity and accountability.Senior Sales and Marketing Executive with 25+ year background spanning all roles from BizDev to Sales Rep to Chief Sales and Marketing Officer. Extensive experience, both domestically and globally, marketing and selling hosted SaaS solutions. Managed teams including corporate marketing, product marketing, sales operations, lead generation, inside sales, pre-sales, field sales, channel/VAR sales, customer cross-sell/up-sell and strategic consulting. Repeated accomplishment of developing and leading start-ups to successful exits. Have grown companies that were acquired by Oracle, SAP and IBM. Have scaled a company to go public on NYSE. Have broad operational experience across departments and with BOD. Been part of S-1 development and due diligence teams for 2 acquisitions and subsequent business integrations.Specialties: Hosted SaaS solutions, repeated start-up business success, business value positioning to Lines of Business, technology positioning to IT, design multi-faceted sales and marketing models, hiring and leading high performing teams, implement forecasting methodologies, Agreement negotiation, cross-functional operations.Solutions: Digital Marketing, Search Engine Marketing, Social Media, Programmatic Display, Business Intelligence, Financial Planning & Budgeting, Online Analytics, Website Optimization, Personalization, Sentiment Analysis.