Head of Regional Marketing, Americas
Acrolinx is a Computer Software company which specializes in content optimization, content quality, tone of voice guidance, content strategy, terminology management.
I am fortunate to have built a 20+ year career as a driven marketing leader. I am most passionate about creating integrated demand generation programs, developing and executing revenue driven global field marketing strategies, relationship building with top technology leaders, building amazing teams, hosting awesome events, and loving every minute of it. My career has taken me on a journey from database technology to rapid application development, data security, content management systems and now to Acrolinx – a truly transformational business empowering the world’s greatest brands to create the most amazing content. I lead the Acrolinx marketing team for multi-channel marketing, demand generation, content strategy, as well as, event management. I enjoy finding the simple in the complex and driving leverage through global and regional marketing efforts. I use content as the core of our efforts - to inform, engage and inspire. I value the full stack of what marketing teams can accomplish from brand building, social engagement, lead generation to driving revenue. Additional Specialities: Field Marketing Account Based Marketing Customer-Centric Marketing Lifecycle Marketing Digital Marketing Partner Marketing & Management Lead Qualification & Conversion Analysis Marketing Automation & Metrics Reporting Marketing Key Performance Indicators (KPI) Retention / Acquisition / Re-Engagement Campaigns Cross-Sell / Up-Sell Campaigns / Vertical Campaigns Messaging / Value Propositions / Go-to-Market Strategies / Competitive Analysis Trade Show / Executive Forums / User Conference Planning & Management Agency & Vendor Management Public Relations & Analyst Relations Social Media Management Team Management Salesforce, Hubspot, Pardot, LinkedIn Sales Navigator, Adobe Creative Cloud, Hootsuite, Moz, InsightSquared, Inside View, Sigstr
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