Demand Gen and Marketing Ops
Acrolinx is a Computer Software company which specializes in content optimization, content quality, tone of voice guidance, content strategy, terminology management.
I’m a marketing leader with a passion for pipeline-focused demand generation. I am fascinated by the world of revenue marketing and I have fun analyzing data, creating demand waterfalls and helping pull leads through the sales funnel to generate quality pipeline. I have spent years on the creative side of marketing, from design to content creation as well as technical – implementing marketing automation, multi-touch attribution and CRM systems. I'm currently Sr. Director of Demand Gen & Marketing Ops at Acrolinx, where I lead a global team of demand gen experts and SDRs. Prior to Acrolinx, I held marketing roles at Constant Contact, Globoforce (WorkHuman), Biscom, FirstBest Systems (Guidewire) as well my own marketing consulting agency during my high school and college years. Fun fact: I was once the lead singer in a rock n roll band and went as far as recording an EP of original music. Photography is my second passion in the creative world.
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