Nichele Dudley Email Address

Director of Information Technology

72andSunny is a marketing and advertising agency that provides Advertising and Marketing services.

As an IT executive and consultant, I have always been driven by a deep passion for innovation and a natural curiosity that constantly pushes me to challenge the status quo. Throughout my career, I have never been content to settle for convention. Instead, I have sought to expand the limits of what is possible by uniting technology and business strategy to achieve ambitious goals. My guiding principles are simple: Listen. Be humble. Have a sense of humor. Treat people with kindness. Embrace diversity. Surround yourself with brilliance. Mentor and empower. Stay curious– and always demystify technology. By putting these values into action, I have been able to lead IT innovation at companies such as 72andSunny, Instride, and 100 Thieves. I have built and led global IT functions, infrastructures, and systems that have driven growth by as much as 600% and reduced costs by 40% in a single year. My team and I have globalized an award-winning creative agency, implementing sophisticated and seamless IT systems. But what brings me the most pride is being able to make a difference in the lives of my team members. I have always prioritized maintaining close relationships– be it with family, friends, or colleagues– and have worked tirelessly to find ways to save the company money and valued colleagues when faced with difficult decisions. When I'm not working, I find inspiration in giving back to my community through mentoring and expertise-sharing. By participating in numerous panels and engagements, I use my platform to demystify societal norms around success, tech, and what leaning into one's passion and purpose can look like. Overcoming obstacles is my superpower; I bring it to all aspects of my work and relationships. I'm excited about the potential of using technology to drive business performance and profitability. I am always looking for new opportunities to innovate and push boundaries. Let's connect!