Marketing Director
21st Century Insurance specializes in providing customized auto insurance for each and every customer. \r\n\r\n21st Century is a proud part of the Farmers Insurance Group of Companies(r), the third largest personal lines insurer in the country. With over 25,000 employees serving 20 million customers nationwide, Farmers has been providing outstanding value and service for over 82 years. \r\n\r\n21st Century Insurance\r\nSame Great Coverage for Less
Laura is a Marketing professional with extensive experience in auto insurance, consumer and business-to-business direct response marketing. Laura's specific skills include: relationship management/partnership marketing, lead generation (aggregator and multi-carrier platform) management, direct mail management, profit analysis, business plan development/strategy, account management, media planning and purchasing. Over her 20+ year tenure in Direct Response Marketing Laura has demonstrated her ability to successfully manage complex day-to-day lead generation, account management, business development and campaign execution efforts, while successfully maintaining long-term strategic focus.
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