Ecommerce and Digital Director
Zumba, which has classes and instructors worldwide, combines Latin and International music with a fun and effective workout system
Laurence in a nutshell: Strategy first then execution with credibility, usability, visibility & sellability in mind, accomplished through budgeted online advertising, SEM, SEO, email marketing, social media marketing, web analytics, online PR, website design management and a great deal of contagious passion for value proposition and team work. Specialties: Global brand strategy with local flair, Lead Development, Online advertising, SEM, SEO, Email marketing, Social Media, Content Marketing, Web analytics, Website design management, eCommerce
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