Dessislava Bell Email Address

Volunteer

Powering the World(tm) with delicious Zaggora Health Foods and Active Wear to create opportunity. Join 1 million customers in 143 countries. As seen in Daily Mail.

Dessislava is the Co-CEO of Saint and Sofia, the brand she co-founded with her husband Malcolm Bell in 2020. She’s also one of Ernst & Young’s Winning Women and Management Today’s 30 under 30. Saint and Sofia is a passion project for Dessi and Malcolm, designed to deliver better value fashion in a seriously sustainable way. Dessi and Malcolm believe that quality fashion has become too expensive and too many brands are wasteful in their production and packaging. After having children, their perspective changed on two key things. Firstly, the potential impact of climate change on their children’s future and secondly, the cost of almost everything. (They suspected this was a common experience for most people after having children). Saint and Sofia offers luxury fashion and accessories at fair prices, with quality items made in family run factories across Europe manufacturing for many luxury brands. Saint and Sofia’s operations are designed to offer fast to market, responsive design and manufacturing, minimising waste and optimising sustainability. Saint and Sofia only works with other family owned fabric mills, factories and suppliers who share their values and commitment to better production and sustainability. On Black Friday they donated all profits to plant over 1,000 Trees in partnership with Trees for Cities. Prior to Saint and Sofia, Dessislava and Malcolm started Zaggora, an activewear brand served over 1.5 million customers globally. In 2012, Dessislava won the National Business Award for E-Commerce Strategy. Dessislava started her career as an investment banker at JP Morgan. Dessislava was selected for the Ernst & Young Entrepreneurial Winning Women program, an executive leadership program that identifies a select group of high-potential women entrepreneurs whose businesses show real potential to scale – and then helps them do it. In 2013 she was featured in a Harvard Business School Case study taught to MBA students called ‘18 Months in a Startup: Zaggora.com’. She’s been a contributor to the Huffington Post, Good Web Guide and has recorded Podcasts for Seedcamp, the venture capital fund. She’s been featured in the Financial Times, Sky News, ABC’s Good Morning America, Sunday Times and Reuters. Dessislava studied at the London School of Economics, graduating with Honors in 2005. Dessislava lives in London with Malcolm and their two children.