John Abbott Email Address

Director of UK Business Growth and Partnerships

Yoti is your digital identity app - the easiest, most secure way to prove your identity online and in person.

I am passionate about how businesses can grow more sustainably, develop better trust and loyalty with their customers, treat their staff more like real people, and focus on making a difference to those things in the world that need fixing. I thrive in complex and global challenges. At Yoti I lead on our commercial partnerships with the world's largest organisations - from state governments, to global tech and social media firms, to global retailers, to enterprise-grade channel partnerships. Digital identity is rapidly being recognised as the lynchpin of the next industrial revolution. At Yoti, we have built the trust platform you would feel safe letting your kids use. We want the new growth of technology innovation to be smarter for you, protecting your data, giving you all the control you should have when you share information with businesses, governments, charities and other people. After starting in Brand Management in 2000 with Red Bull during their UK growth phase, I've since had a varied and fulfilling career as a business consultant at leading blue-chip consultancies. I have substantial experience at the highest levels of FTSE 100/250 businesses, government departments, and tech start-ups, developing and maintaining strong C-suite level relationships whilst delivering on complex strategy and tech-enabled change. I have a broad base of experience across business and functional strategy, operations, supply chain and logistics, HR, Finance and IT. I have led and managed large mixed teams of staff and suppliers, on and offshore, in a range of industries: mobile and tech, consumer goods, financial services, retail, automotive, health and medical products, education and social welfare.