Ruan Boezaart Email Address

Head of Smallholder Market Solutions, Digital Farming

Yara International ASA is a global firm specializing in agricultural products and environmental protection agents.

I am a strategic thinker and an ideas person with 14 years experience in marketing, branding & communications. The latter half of my career has been focussed mostly in primary agriculture, starting with viticulture in the Western Cape of South Africa and expanding to general crops and livestock as the marketing manager of a large agricultural enterprise. In-depth business experience throughout the agricultural value chain enables me to devise and implement innovative marketing & communication strategies within a rapidly changing industry. I have successfully completed numerous media and communications campaigns targeting both fully commercial and emerging farmers throughout sub Saharan Africa. My experience spans across all forms of media including television, radio, digital, print and alternate activation platforms. I hold an MBA from the University of Stellenbosch which included a master’s dissertation analysing innovative business models aimed at creating sustainability amongst smallholder farmers in the Eastern Cape of South Africa. I have a passion for business, marketing and technological innovation specifically tailored to an African context.