John Judge Email Address

Featured Thought Leader

WordStream Inc. provides software and services to help online marketers maximize the performance of their paid search and social campaigns, driving traffic, leads, and sales for lower costs. WordStream s software platform, WordStream Advisor, facilitates more effective campaigns by automating proven best practices and delivering expert-level results in a fraction of the time for campaigns on Google AdWords, Bing, and Facebook. The company s managed services division also provides full-service pay-per-click (PPC) marketing management through a fully certified team of advertising experts. WordStream has been recognized for thought leadership in digital marketing through its blog and free learning resources including PPC University, and offers award-winning free tools, such as the AdWords Performance Grader, to assist marketers with campaign analysis and strategy.

"You can accomplish anything, provided you don't mind who gets the credit" Harry Truman I am an accomplished sales leader with over 30 years of experience in the space. Across a number of industries, in both startups and established companies, I’ve thrived at being part of organizations that grow like crazy and aim to keep customers happy. My professional passions include continual focus on attracting new talent into organizations, empowering individual success and mentoring leaders into executives. I also love new ideas, so I embrace the ever-changing buyer-seller relationship with teammates and always give them proper credit for their insight. I am currently Senior Vice President of Sales at Crayon, the competitive intelligence backbone for mid-market and enterprise businesses, where I am responsible for leading the sales team to meet and exceed organizational sales goals. Crayon’s core focus is on expanding competitive intelligence beyond sales enablement to inform businesses of the competitive landscape in a holistic way. Prior to my current role, I spent about four years as Senior Vice President of Worldwide Sales at search marketing software company WordStream, which was acquired by the Gannett Company in 2018. My specialties include: •Social Selling Techniques •Critical Business Issue Understanding •Partnership Vision, Implementation and Negotiations •Methodology and Sales Playbook Creation •Training, Coaching, Execution Discipline and Revenue Growth