Ray Yau Email Address

Operator of Washingtong D.C. and vicinity transit system

- Extensive experience designing and executing custom qualitative and quantitative research projects to inform strategic and tactical business decisions in product development, website design, advertising, consumer segmentation / targeting / positioning, digital marketing, sales channel strategies, pricing and other functions. - Advanced technical training in conjoint analysis, discrete choice modeling, eye-tracking technologies, and facial coding techniques -- in addition to knowledge and experience applying traditional market research methods. - Strong leadership and creative thinking abilities with excellent communications and project management skills.. - Experience working with external research vendors and managing/mentoring internal research staff. - Experience working in education, business, non-profit and public sectors -- at organizations large and small.