David Leivesley Email Address

Founder and Chief Executive Officer

The #1 Data Cleansing & Data Matching Software for cleaning, correcting and removing duplications from lists / databases. Affordable and easy-to-use.

My broad background across strategy, technology, content, and marketing are all leveraged in my professional passion: product innovation. With over 20 years of experience in helping businesses with cleaning and matching their customer data I was keen to help create flexible, high performing and affordable data quality solutions for small, medium and enterprise level businesses. Since WinPure™ was launched in 2003 it has become one of worlds leading providers of data cleansing and matching solutions. With the recent launch of WinPure™ MDM, a solution for the modern era of master data management (MDM), we are changing the way customers plan and execute their enterprise master data management strategy. With over 5000 customers, covering over 50 countries, our clients include a broad mixture of organizations, ranging from government agencies, schools and hospitals through to FTSE 100 and Fortune 500 companies including, Dow Jones, Hewlett Packard, Volkswagon, American Cancer Society, West Ham United Football Club, England Hockey, Luton Borough Council, Deloitte and Mcafee. I am responsible for leading the firm’s corporate growth strategy and supervising its business and new product development, supported by a uniquely skilled and experienced team.