Intergrated Marketing and Brand Experience Expert
Wine Australia Corporation is a food & beverages company which specializes in research, development and extension of the wine industry.
I am an award-winning marketing specialist with a proven track record in delivering innovative multi-channel campaigns that result in connections and conversions for global brands and businesses. My expertise and dexterity have been developed through cross-functional marketing, comms and media roles spanning 18 years (namely FMCG, financial services, tech, alcohol, beauty and lifestyle). I am skilled in: • Integrated marketing (B2B, B2C, G2B & G2C) • Marketing & communications strategy • Brand management • Campaign & event management • Brand partnerships • Sponsorship evaluation & negotiation • Experiential • Digital marketing • Agency & creative team management • Stakeholder engagement • Business development • Budgeting & fiscal management
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