Michael Hertz Email Address

Chief Marketing Officer

White & Case is an international law firm that helps companies, governments and financial institutions achieve their global ambitions. Our clients face complex challenges, and our lawyers' innovative approaches consistently deliver results for our clients.

I was a litigator at Latham & Watkins for 10+ years, ending up as a partner and co-head of the NY office litigation department. In 1998, Latham gave me a leave of absence to pursue an idea about using the new web technologies to link together public interest and pro bono lawyers across the United States. That leave ended up leading to the creation of a new organization -- Pro Bono Net. I founded and led the organization until 2005. I was involved in all aspects of the organisation including technology, the network support programme, fundraising and strategic planning. I joined Freshfields in 2005 as the Chief Knowledge Officer. In January 2007, the role was expanded to include business development. I managed all aspects of the firm's knowledge management, business development and marketing and library services.I am now the Chief Marketing Officer for White & Case, a global position overseeing the marketing, business development and client initiatives of the firm. I can be reached at mhertz@whitecase.com.White & Case is a global law firm with longstanding offices in the markets that matter today.Specialties: Client relationship management, strategic planning, knowledge based marketing and organizational design.