Lisa Li Email Address

Head of Pricing

Wesfarmers is a retail store which provides diverse business operations cover: supermarkets, department stores, and home improvement and office supplies.

A results-oriented senior strategy and analytics leader with a passion for driving changes and turning data and concepts into market reality. Self-motivated professional with exceptional leadership and stakeholder management skills, focusing on business improvements, pricing optimisation, advanced data analytics, competitive market research, revenue and margin optimisation strategy, sales and go to market strategies, contractual negotiations, value-based pricing, rebate management and cost minimisation controls to lead revenue growth in both B2B and B2C businesses. I have personally contributed to the successful lunch of new categories, range optimisation, wins of multi-million dollar contracts from tender to retention stage; setting up advanced analytics framework and fostering data-driven and fact-based decision-making culture; designed, developed and implemented deal bid & strategy forum, multiple pricing matrix, competitor database, digital dynamic & promotional pricing framework, sales/margin/performance data models, customer/sales communication applications and CPQ (Config, Price and Quote) application; ERP systems evaluation, design and implementation. •Revenue and profit growth: Measure various performance index, revenue and gross profit optimisation, rebate, bid and tender management, customer/contract lifecycle management; lead business improvement project and deliver gross margin improvement result •Competitive strategy: Develop a value-based pricing strategy for specified customer and market to support market expansion; establish competitor market intelligence with advanced analytics techniques; established dynamic pricing methodology for new categories’ introduction; designed Pricing Blueprint integrates a long-term plan from both competitive strategy and infrastructure perspective •Advanced data analytics: Develop, maintain database and analytical tools; utilising various statistic tools, provide analytical results, root cause analysis and recommendations supported by a deep understanding of market/customer/product data and complex datasets; set up a strong foundation for future growth in both data and analytics infrastructure as well as data-driven culture •Culture and Team Development: Build and coach a high performing team; promote value-based pricing and value-based selling across the organisation with data-driven and fact-based decision-making culture; promote continues learning, knowledge, experience sharing and team success