Principal Product Designer
A higher educational institution located in Amman - Jordan. Petra University offers a range of high quality degrees at the undergraduate and graduate levels. The university contains six faculties as follows: Faculty of Information Technology, Faculty of Arts and Science, Faculty of Business and Financial Studies, Faculty of Pharmacy, Faculty of Architecture and Design, and Faculty of Law.
I am a UX Designer with over a decade's worth of experience managing the customer experience for a large ecommerce platform. During my tenure, I successfully deployed two full site redesigns leveraging efficient, intuitive design to craft a platform that would fit my customers' needs. Over the past six years, I have taken great pride in growing and managing a team through mentoring and effective leadership. My focus is always on the user and how to best balance their needs with the goals and constraints of the business. I advocate for intuitive experiences – striving to think as the customer, as I leverage creative problem solving to arrive at the best possible solution.
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