Chief Marketing Officer
Cloud management software for private, public, and hybrid clouds, enables customers to move existing mission-critical and production applications to the cloud.
Simon West has spent his career marketing business-to-business technology solutions, and played a key role in two of the largest transactions in the cloud computing industry. Prior to joining Virtustream he was founder and principal of Monophonic, a brand strategy and communications design firm. He was formerly chief marketing officer for SoftLayer Technologies. Over a two-year period he directed a repositioning that established the company as a global leader in cloud infrastructure, ultimately leading to its sale to IBM in 2013. Prior to SoftLayer, West served as CMO for Terremark, where he executed a comprehensive brand relaunch, positioning the company as a brand leader in the managed services industry and at the forefront of the emerging cloud computing revolution, and executed marketing programs resulting in unprecedented brand awareness, industry recognition, revenue growth, and sale of the company in 2011 to Verizon for $2 billion. Previously, West spent 11 years with Data Return, where he was part of the initial start-up team and played an instrumental role in taking the company through foundational business planning, product definition and systems development, through the planning and execution of an Initial Public Offering.
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