Chad Campbell Email Address

Workforce Experience and Talent Mobility Director

Vidant Health - A hospital group that is a not-for-profit health care system serving the eastern North Carolina area with a passionate staff.

Strategic business partner responsible for designing and executing comprehensive workforce experience and talent mobility initiatives that effectively elevate the leadership capability at Vidant Health. Highly effective senior-level communications and digital strategist offering more than 20 years of diverse public and private sector C-suite experience including health care, consumer products and services, technology, real estate and education. Demonstrated ability to define and develop communications and digital strategies that generates business growth and success. Core strengths include executive communications, thought leadership, reputation building, crisis management, media relations, team development, internal communications, content strategy, social media, community relations and public affairs. Led multidisciplinary communications and digital teams by example, motivating employees and developing talent from within, while effectively managing external agencies. Key professional contributions and achievements include: Led team that created and executed the Stand Up for ENC campaign, protecting $77M for Vidant Health, ultimately igniting a movement to protect rural healthcare in North Carolina. Executed press conference and communications for a high-profile patient, which generated international and national stories with an advertising value equivalency of more than $7M and 25M in social media impressions. Negotiated an exclusive with Robin Roberts, anchor of ABC’s Good Morning America. Led communication activities related to the COVID-19 pandemic to effectively respond, restore and reimagine healthcare among 14,000 employees across nine hospitals and 29 counties at Vidant Health. Envisioned, developed and implemented a “System of Communications” that improved internal communications at Vidant Health. Secured coverage on and in leading outlets including CNN, The New York Times, FOX News, ABC News, NBC News, NPR, Associated Press, USA Today, Good Morning America, Washington Post, U.S. News & World Report and Boston Globe. Effective management of more than 500 crises that generated international and national headlines. Developed and executed integrated communications program for successful $457M bond referendum. Technical skills include: Oracle PeopleSoft | Kentico | SharePoint | PoliteMail | Social Media (Facebook, Twitter, Instagram, LinkedIn, YouTube) | Google Analytics | Meltwater | Microsoft Office Suite | Cision | PR Newswire | HARO | LexisNexis Critical Mention | BurrellesLuce