Director, CRM Product Management, North America
Veeva Systems - Cloud-Based Business Solutions for the Global Life Sciences Industry
I lead the Veeva CRM Product Management organization in North America. My team is responsible for the core CRM functionality, including Call Reporting, Account Management, Sampling, Orders, Inventory Management, Key Account Management, Network Integration, MyInsights, and more. I earned my MBA from UCLA Anderson with a specialization in marketing and transitioned into product management where I continue to follow my passion of working in the intersection between tech and pharma. Before that, I was a Business Systems Analyst working in the SaaS Infrastructure Operations group at Adobe Systems Inc. Before that, I was a Business Analyst at Amgen supporting a variety of departments including: Sales and Marketing Information Systems, and Research Informatics, and Development Information Systems. I also supported Marketing and was able to gain experience directing creative development of marketing assets for CRM programs, designing the company’s first mail back program for used injection materials, and redesigning websites to streamline online program registration. I graduated from UCLA’s Henry Samueli School of Engineering and Applied Science with a B.S. in Computer Science and Engineering.
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