Vice President Global Consumer and Strategic Partnerships
The Variety Power of Women LA Issue featuring Scarlett Johansson, Miley Cyrus, Laverne Cox, Ava DuVernay, Helen Mirren, Wonder Woman and the Power of Women LA Impact Report.
Vice President Global Consumer and Strategic Partnerships. Responsible for all Variety worldwide consumer revenue across digital, print and events, and also key consumer accounts within parent company PMC’s fashion trade publication, WWD.Also leads development of the company’s new revenue streams including the management of the events and conference division. Responsible for designing and implementing business and marketing strategies, analyzing corporate assets for growth opportunities, and packaging entertainment partnerships.Extensive experience developing and executing marketing and partnership programs that result in significant bottom-line impact and impressive ROI for clients. Over 20 years of business development and integrated marketing experience, an innovator in the branded entertainment space. Strong, established relationships with global brands, particularly in the technology, automotive, luxury/lifestyle, beauty, fashion retail, and entertainment categories.Develops and produces brand-funded events with some of the world's leading companies, such as Coca-Cola, Samsung, Audi, Procter & Gamble, Bank of America, IBM, Amazon, Microsoft and Facebook.Charismatic senior executive and respected leader with excellent management and communication skills. Particularly adept at identifying results driven new hires and building team unity. Innovative problem solver with the ability to create consensus among multiple stakeholders in order to achieve goals.• Responsible for:-Developing new revenue streams -Designing and implementing business and marketing strategies-Analyzing corporate assets for growth opportunities-Packaging and bridging entertainment partnerships-Advertising Sales and Management (with an Entertainment focus)-Business Development
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