Senior Vice President Chief Communications and Marketing Officer
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STRATEGIC & EXECUTIVE COMMUNICATIONS | MARKETING & OUTREACH | WELLNESS & LIFESTYLE MEDICINE | BUSINESS DEVELOPMENT | COMMUNITY & STAFF ENGAGEMENT I’m a driven, involved, collaborative and transformational leader who develops the same within my teams. Having been in healthcare, both in clinical and non-clinical roles for the last 25 years, I possess a unique perspective and deep understanding of healthcare, health systems, community engagement, strategic planning, digital engagement, wellness and prevention. I have an entrepreneurial spirit, am creative, enthusiastic, thrive with change and enjoy having fun inside and outside of work. Being nimble and highly reliable are core traits and I have also been recognized by executive colleagues for having an innate ability to see the big picture while understanding how to drill down to effective strategy and tactical execution. Building strong, engaged, resilient teams is a cornerstone of my leadership style. I’m a servant leader who relishes rolling up my sleeves. CURRENT PROFESSIONAL EXPERIENCE Senior Vice President, Chief Communications & Marketing Officer UW Medicine | Valley Medical Center •Chief communications and marketing officer whose teams are responsible for marcom strategies and execution; community, patient and provider outreach; martech; community partnerships; development; volunteer services; and lifestyle medicine (outpatient rehabilitation therapies, diabetes management and education, fitness and nutrition) •Trusted member of the leadership team since 2009 with responsibility for all facets of executive communication, employee and community engagement, strategic planning and health system marketing •Work directly with CEO and executive leaders on development of organizational messaging that reflects the mission, values, diversity and rich cultural tone of our organization •Help drive strategic and entrepreneurial business development, improving access to care in our primary and secondary markets, building relationships, growing market share and revenue, and enhancing provider/staff/community engagement •Strong and collaborative operational leadership with solid people management, policy development, budgeting, contracting and recruiting skills •Designated PIO for crisis communications and media response •Development and oversight of comprehensive outreach programs that identify and address the health needs of high risk and vulnerable populations with a focus on primary care, wellness, screening, prevention and education
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