Dean Foust Email Address

Head of Strategic Communications

United Parcel Service of America, Inc. is a multinational package delivery and supply chain management company.

"If anyone is doing anything more interesting in executive communications these days than UPS’s Dean Foust, I want to know about it."​ -- David Murray, editor, Vital Speeches of the Day's Executive Communications Report, Sept. 3, 2014 Management guru Peter Drucker famously said that the purpose of business is to simply “create a customer,” but it’s not that simple any longer. Businesses today face increasing demands from lawmakers, regulators, investors and other stakeholders. If they want to maintain their “license to operate” from government, companies will need to provide greater support to the communities they serve. Businesses today must engage with stakeholders through conversations that are authentic, transparent and that enlighten and inform. This is what I do. I create the strategic communications and thought leadership programs that influence how customers, investors, regulators and others view a company, its leadership, and its products and services. I create and execute unique, integrated thought-leadership narratives that support the full spectrum of corporate functions – everything from Public Affairs, PR and Employee Communications to Sales, Marketing and IR. These strategic communications programs enable a company to create narratives that resonate with stakeholders and give them a competitive advantage in the new landscape. I learned the art of storytelling as a journalist. During my 23 years as a writer, editor and bureau chief for BusinessWeek, I interviewed two Presidents, dozens of White House officials and cabinet secretaries, and business leaders ranging from Peter Drucker to Warren Buffett. Since January 2013, I have served as a Director of Executive Communications for UPS, where I launched an initiative to use content marketing to burnish UPS’s image as a thought leader. This initiative is designed to not only reach consumers, policymakers and other influencers, but to bring prospective customers into the sales funnel. Specialties: Thought leadership, thought leadership writing and strategy, white papers, speeches, financial writing, Op-Eds, media strategy, video scripts, messaging, media training, thought leadership, teaching business writing, ghostwriting, research studies, marketing communications, executive communications, talking points, keynotes, media briefings, conference scripts, RFP responses, content strategy and development, content marketing, content audits, Web content, editorial, financial services, banking.