Ryan Bujeker Email Address

Associate Director, Omnichannel Strategy BOTOX® Therapeutic

United operates 737 mainline aircraft and the airline's United Express partners operate 483 regional aircraft.

DEMONSTRATED SUCCESS IN:Influencing brand preference through strategic planning and flawless execution of highly effective integrated marketing initiatives in both client and agency environmentsHIGHLIGHTED CAREER ACHIEVEMENTS:- Marketing Leadership – Secured executive leadership support to reposition social media from solely functional to a customer relationship driven approach to improve brand sentiment; received financial approval to invest in new tools and talent; completed marketing technology restack and expanded team by 100%; achieved 5pp YoY increase in net sentiment, grew average weekly social media impressions by 120%, and generated 4X social media engagements- Innovative Marketing – Stepped in outside of the scope of my role to provide a turnkey and cost-effective solution for the global digital experience for United Polaris (united.com/Polaris); utilized an interactive content start-up saving over $500K based on agency estimates, while creating a sophisticated and elegant, yet highly functional and adaptable microsite in a fraction of the time a typical microsite build would take; site generated over 1MM+ visits and 3.5MM interactions (Jun-Dec), with visitors spending an average of 4m 1s on desktop, 1m 12s on mobile- Developed United's first Google Cardboard program highlighting the United Polaris business class launch, making the lounge to landing experience accessible to a broader audience through virtual reality video content (united.com/PolarisVR)- Tested new social media platform capabilities and formats, including live event storytelling on Snapchat, Twitter Conversational Videos, and Facebook Canvas to enable engagement with campaigns and calls to action; became the first domestic airline to create and publish an Instagram Story, which generated interest among 24,000 viewers who tuned in to watch highlights of United's send-off of Team USA Athletes to Rio prior to the Summer Olympics