Mitchell Shymansky Email Address

Senior Vice President, Data and Analytics

Universal Music Group is the world's leading music company with wholly-owned record operations or licensees in 63 countries around the world. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations. Universal Music Group consists of record labels Decca Record Company, Deutsche Grammophon, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, MCA Nashville, MCA Records, Mercury Records, Motown Records, Philips, Polydor, Universal Music Latino, Universal Records, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Strategic Marketing and Commercial Affairs (outside the U.S.). Universal Music Group also includes eLabs, a new media and technology division. Universal Music Group is a unit of Vivendi Universal, a global media and communications company.

I am curious by nature, and I love trying to understand why and how things work. I gather data, look for patterns, and outline strategies to optimize business practices. I work to raise the bar, and I utilize data to develop people, processes, and technologies. People: "The growth and development of people is the highest calling of leadership" - Harvey S. Firestone. I've built and developed a talented team of analysts, data scientists, and business intelligence developers. My management ethos is simple. I hire great people. I create a culture that enables them to do their best work. I build effective and efficient processes. I set the right goals and objectives; then, I get out of the way. All of this helps me succeed and retain people at above-average rates. Past teammates have gone to work at great companies like Google, Apple, and Facebook. Process: "If you want to do something new, you have to stop doing something old" - Peter Drucker. I have been at UMG for over 15 years and have experienced disruption throughout my time. I have helped UMG survive piracy and transition into the booming subscription business you see today. Data is now critical, and my team is at the fore. We help read demand, spot content to feed that demand, and enable marketers to monetize attention for our artists. Technology: "Leaders think and talk about the solutions." - Brian Tracy. Data is useless if it doesn't lead to insights. Insights are worthless without action. My team uses technology to help turn insights into action. Our data scientists build prescriptive models, and our developers embed them into data products. Over 2,000 Universal employees now use our dashboards and products to perform their day-to-day tasks. These efforts led me to receive a Billboard innovation award in 2020, recognizing our leading innovations in this space. In brief, I am a data-led technologist who loves building teams and solving problems. If you have questions or exciting challenges, drop me a note.