C. Lindsley Email Address

Senior Director, System Internal Communications

The University of Maryland Medical System (UMMS) is a university-based health care system delivering greater care to the people of Maryland. From primary and urgent care to physical and occupational therapy to highly specialized treatments for more serious conditions, we provide the care you and your family need to stay healthy and feel good.

Thirty years as manager of communications teams, editor of award-winning sports and medical publications and Web sites. Promoted to senior director of system internal communications position in December of 2016. Prior to that, served five years as director of 8-person communications team at the University of Maryland Medical System responsible for public web sites, creative services and publications.Ten years as Web site editor for major academic medical center -- the University of Maryland Medical Center (www.umm.edu) -- and a consumer health Web site -- accenthealth.com.Seven years as UMMS blood drive coordinator, during which time there has been a 300% increase in the number of units collected (700 to 2,100+), and approximately $1 million in savings each year for UMMS as a result of meeting/exceeding Red Cross donor incentives.Experience managing search engine marketing, social networking and ROI documentation campaigns.Award-winning writer, editor and blogger whose work has appeared in the Washington Post, Pittsburgh Post Gazette, the Washington Business Journal and many other publications.Organize workplace volunteering efforts, and am a part of UMMC's employee loyalty team, which is charged with making it a better place to work. I've also volunteered for Columbia Lighthouse for the Blind, Big Brothers and Big Sisters and as a youth sports basketball, baseball and softball coach, as well as scout leader.Specialties: Web site development, writing and editing, managing staff and contractors, search term marketing, social networking, developing interactive tools, blogger, ROI, physician relations/communication, executive reports, employee satisfaction, volunteer coordinator