Tracy Longin Email Address

Senior Director, Demand Generation North America, Full HCM Suite

Ultimate Software specializes in HR software solutions and HR payroll to help you improve your company's human capital management and benefits administration.

Accomplished marketing and communications professional with 15+ years of total experience leading all areas of Marketing, including demand generation strategy, public relations and executive communications, internal communications, customer marketing, and more. Most recently, I have planned and implemented strategic communications and successful demand generation programs at a high-growth SaaS technology company. I have proven experience driving pipeline, boosting brand awareness, marketing automation and lead nurturing for complex sales cycles, developing strategic/executive-level messaging, creating external and internal communication plans, content marketing strategy and cross-platform content integration, and coaching and building high-performing teams both large and small. I'm passionate about telling stories that reinforce corporate viewpoints while promoting and enhancing executive brands. Direct Marketing – Demand Generation – Corporate Communications – Internal Communications - Executive Communication - B2B Marketing – SaaS Marketing – Strategic Communications – Customer Marketing