Damien Judge Email Address
@ulsterbank.com
Head of Commercial Analytics
An historic Co Down bar has been taken over by a former Belfast hotel manager who worked there as a schoolboy.
A data, analytics and CRM leader. I've delivered transformational projects across retail and commercial data systems, business analytics, digital channels, customer experience, sales enablement/collaboration, and mobility. With a relentless drive to put customers at centre of a living data strategy, I have delivered change in an engaging way whilst innovating with the latest methodologies and approaches, while implementing AI where appropriate. I led Ulster Bank’s pioneering AI project that delivered the widely publicised world’s first bespoke Salesforce Einstein recommendation engine in Financial Services (selected as keynote for Salesforce World Tour 2018). This project delivered a positive ROI within 5 months of implementation, while transforming front line interaction and revolutionising CX. By harnessing strategic partners to deliver cutting edge insights, remove red tape and enable a more customer centric digital experience. I delivered AI addresses at Salesforce Dreamforce in both 2017 and 2018, speak regularly on digital transformation, AI and analytics forums throughout UK and Ireland. Contributor to Computer Weekly, IDC, Forrester and Gartner reviews
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