Jo Barnett Email Address

Chair Fields in Trust

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Jo is the Executive Director of Virgin Money Giving, the chair of Fields in Trust and leads on Virgin Money’s sponsorship of the London Marathon. After graduating from the University of East Anglia, Jo worked in advertising and media for ten years before joining Virgin Direct. By 1997 she worked as Marketing Director as the company launched the Virgin One account, Virgin’s first foray into banking. In early 2003 Jo left Virgin One to set up her own Marketing Consultancy and in 2005 moved to Canada where she launched and ran her own direct selling company before returning to the UK in late 2008 to rejoin Virgin and develop Virgin Money Giving. Over the last eleven years Jo and her team have built Virgin Money Giving into the largest not-for-profit online fundraising site in the UK, creating a major force in UK charitable giving and supporting UK charities to raise over ¾ billion pounds. Over the same period Jo has worked with the official Virgin Money London Marathon and Virgin Money Charities of the Year to raise many millions of pounds through the event and Virgin Money colleagues. Jo was instrumental in setting up the Virgin Money Foundation and also lead on the development of the Virgin Start Up prototype in the North East before Virgin Group adopted the business model and rolled it out across the UK. Jo is an entrepreneur, a marketer , a public speaker , a tech for good protaganist and a business leader . Specialties: Marketing, Fundraising , Event sponsorship , Business leadership