Senior Director, Global Head of Content and Brand Comms
Text 100 is a global PR agency serving companies that use technology for competitive advantage. Built organically from the ground up, Text 100 uniquely offers the dedication of local agencies and the power and reach of a global agency, Text 100 represents leading brands in 31 offices around the world. Clients of the company include Fujifilm, IBM, Cisco and Xerox. Named New Media Agency of the Year by The Holmes Report and winner of PRWeek's PR Innovation of the Year, Text 100 is at the cutting edge of emerging media technologies and public relations techniques. In August 2006, Text 100 became the first public relations consultancy to establish a presence inside Second Life.
With over 15 years of editorial experience, I’ve developed a deep understanding of the power of storytelling, and how to apply it to new media and social strategies to deliver brilliant and engaging consumer-focused content. I constantly conjure up new ideas and I’m passionate about bringing them to life, and seeing projects grow, develop, and thrive. Change is not to be feared, but embraced, and I’m known for my ability to adapt quickly to new environments and the ability to tailor my communication to all audiences and levels. Specialties: journalism, editorial planning and strategy, social media strategy, social advertising, brand strategy, brand sentiment and reputation, corporate blogging, digital campaigns, consumer engagement, project management, campaign analytics
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