Benjamin Waxman Email Address

Global and Local Marketing Strategist; Team Builder

We help you identify, package and market intangible services using concrete and compelling offers. From conveying the value of a technology back-end service to developing the fundraising strategy that will scale the annual campaign, we have the industry experience to help. Where difficult strategic marketing decisions need to be made with confidence, we provide the data and real-world perspective that help you move forward. Let us share our understanding of marketing and communications as a means to achieving repeated business results.

IN A SENTENCE: I help organizations with complex services sell to educated professionals. PRACTICE SUMMARY: From strategy to implementation, I handle all aspects of marketing projects managing internal and distributed teams and external vendors. PROFESSIONAL PROFILE: Versatile marketing and business professional with 20+ year record of accomplishment and progressive management experience. Broad corporate marketing experience in service industries -- education, healthcare, finance, technology, and publishing. Great eye for business development opportunities and persuasive, diplomatic style useful in attracting prospective partners. The drive and talent to evaluate ambiguous situations, develop a workable plan and implement it. Extensive experience in strategic planning, building valuable relationships, overseeing and motivating distributed teams. Knowledge of marketing trends, technology/web-based tools and social media. Accustomed to working with high-level decision makers. DETAILS: Projects I tackle address complex issues and services that require a bit of education before the audience understands the value. The trick is to make that educational bit brief and compelling, drawing prospects into a conversation and ultimately the sale. The two agencies I run, Intead and Tessellati, often partner to achieve client goals from strategy to implementation. Our agency's clients typically sell to executives and their services need conceptual packaging as opposed to physical packaging. Beyond marketing, our experience includes business development projects, program audits, technical proposals and business venture documentation. For institutional nonprofits we provide fundraising counsel supporting board development and developing strategies and communications initiatives to build giving levels and secure major gifts, grants and events. More Here: www.intead.com & www.tessellati.com