Richard Song Email Address

Telaria is data-driven software platform built to monetize & manage premium video inventory with the greatest speed, and control.

As Rocket Fuel’s Chief Revenue Officer, Rick is responsible for scaling revenue and driving sales strategy across the company’s businesses, while deepening its relationships with the world’s biggest brands and agencies. He leads a team of 150 people across North America charged with selling innovative programmatic marketing solutions leveraging Rocket Fuel’s proprietary Moment Scoring™ technology.Rick joined Rocket Fuel from ZEFR, the leading video identification technology company, where he served as the Global Head of Sales and drove 350% growth and doubled the sales organization. Prior to ZEFR, he was the EVP National Digital Sales at iHeartMedia, where he grew the business by 70% and launched the first Digital Advisory Board. Previously, he was at Microsoft Advertising for six and a half years, last serving as GM for the Eastern US, where he led four-fold revenue growth and presided over a sales and service organization of 200. In 2008, he founded “Microsoft Digital Showcase”, the company's first video upfront. Earlier, Rick held sales leadership posts at Yahoo!, Forbes and Ziff-Davis.Rick currently serves as an Officer of The Ad Club of NY and in 2014, he was honored with the first “Volunteer of the Year” award. He’s been a frequent IAB MIXX Awards Juror and a founding member of the IAB Sales Certification program. Rick also served as President and Board Director for the 212 NYC Interactive Ad Club. He is based in NY and holds a BA from Carnegie Mellon University.Specialties: Digital Ad SalesSales Leadership & Org DevelopmentMulti-platform MarketingStrategic Sales Planning & Business ManagementAd Product Strategy Graphic Design