Chris Fehrmann Email Address

Senior Director, Product Digital Products and G and O Digital

TEGNA: With 46 stations in 38 markets, we reach 50 million adults on-air, 32 million across digital platforms and provide integrated marketing services to local businesses. Click here to learn more.

-Excels at developing and managing digital advertising products and services for agencies and scalable businesses. -Able to build and manage a product roadmap that aligns with company goals and initiatives from both tactile strategies and financial.-Ability to work with technical development teams and cross-organizational stakeholders managing change within an org.-A Product Evangelist who is able to provide thought leadership to an organization and throughout the industry.-Able to analyze data and retrieve valuable and actionable insights.-Experienced in building and managing a team of product managers and fulfillment specialists.-Previously held responsibility of directing 3 of 5 product fulfillment teams representing $XXMM of revenue.-Created a product development team and process within a $XXXMM digital advertising organization.-Experienced with managing affiliate partnerships and sales channel relationships.-Hold strategic vendor partnerships, run RFP processes and negotiate multi-million dollar contracts.-Ability to be a company spokesperson for PR, and speaking engagements.Specialties Include:- Product Management- Product Ideation through Development- Analytics- Operations Management- Fulfillment & Delivery Management- Project Management- Search Engine Optimization (SEO)- Pay-Per-Click (PPC) Advertising- Email Marketing- Social Media Marketing- Content Marketing- Website Development- Demand Generation- Channel & Affiliate Strategy- Business Development & Vendor Management