John Steinert Email Address

Chief Marketing Officer

TechTarget is the Webas leading destination for serious technology buyers researching and making enterprise technology decisions. Our extensive global network of online and social media, powered by TechTargetas Activity IntelligenceaC/ platform, allows technology sales and marketing teams to leverage real-time purchase intent data to more intelligently engage technology buyers and prioritize follow-up based on active projects, technical priorities and business needs. With more than 120 highly targeted technology-specific websites and a wide selection of custom advertising, branding, lead generation and sales enablement solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology sales and marketing success around the world.

There’s never been a better time to be in marketing. And with the continued innovation in both methodologies and technologies, B2B has become incredibly exciting. As CMO at TechTarget, every day I wake up thinking about how our marketing can help customers reach their business objectives. I’m a passionate believer that by connecting the information needs of IT professionals and the communications efforts of solution providers, our business platform can deliver continuously improving productivity to both sides of the industry ecosystem: buyer/users and maker/sellers alike. Right now, when used for everything from strategy development, to customer lifecycle marketing, to sales and support optimization, our purchase intent insight and marketing services offerings drive remarkable value for our customers across hundreds of solution categories. Wherever you are in your evolution, we can help: from establishing your brand to sophisticated integration of trustworthy intent-based insight into advanced ABM approaches, we can better enable you to reach your objectives. With offices around the globe, we’re ready to partner with you immediately on improving your business performance. So let’s get the conversation started. Engage with us today through the channels you prefer!♦ Global Marketing Strategy | Implementation♦ Global Brand Strategy | Messaging | Positioning♦ Product Marketing | Product Management♦ Integrated Marketing (Traditional | Digital | Social)♦ SaaS | Enterprise Software | Ecommerce♦ Marketing Organization Design | Process Optimization♦ Customer | Competitor Analysis | Market Research♦ Demand Generation | Lead Generation | Nurturing♦ Multichannel Marketing | Field Marketing| Channel Marketing♦ Marketing Technology | Marketing Automation | CRM♦ Marketing| Sales | Product Management Alignment♦ Digital Transformations | Change Management♦ P&L Management | Budget Management♦ Team Building |Mentoring | Leadership