Barry Wilfand Email Address

Vice President, Global Consumer Sales

The Tasty Bite brand was launched in 1995 with 5 all-natural, ready-to-eat Indian entr es. Nearly 20 years later, we have over 30 Indian, Asian, and rice products that have been served to tens of millions of hungry consumers around the world. From the beginning, our goal has been to offer you real food with bold flavors, without the hassle of cooking or purchasing innumerable ingredients. Everything we do is all natural, great tasting, and easy to prepare.

Seasoned business development executive with demonstrated leadership skills and extensive experience in national & international sales management. Recognized for creating profit generating sales strategies through a unique combination of entrepreneurial and collaborative approaches to commerce. Have played an integral and pioneering role in transitioning a natural personal care brand from a health food industry only brand to a nationally distributed mass market success crossing many customers and channels. Specialties: Establishing new business relationships Managing large complex customer relationships Strategic planning and execution Lead and facilitate high performing sales teams Developing creative trade promotion programs Ability to engage and motivate others to achieve success