Daniel Perez Email Address

Director Sales Operations

Tarkett, a worldwide leader of innovative and sustainable flooring and sports surface solutions.

•Gather and utilize financial and economic data to drive positive behavior change internally and in the distribution channel to support revenue and margin growth for the organization •Partner to drive large volume increases with targeted dealers, increasing dealer loyalty and better profitability for all channel partners •Create and model the effects of promotions and discounting for the P&L. This includes operational efficiencies as well as review of sales margin generated from incremental sales, against margin lost from normal sales activities •Own the Sales Inventory & Operation Planning (SIOP) process for the sales function. Use SIOP generated information to strategize and develop effective promotional opportunities to utilize excess capacity to maximize profit •Lead the active project management of distribution changes (additions and terminations) •Sales lead for CRM migration from Salesforce to Microsoft Dynamics •Develop large customer pricing strategies and supporting margin analysis •Work with aligned dealers to maximize system opportunity to create value in the channel through “Power Account” programs •Responsible for pricing deviation approvals for the commercial organization, all product categories •Lead the team to validate the SAP product hierarchy and sales reporting after SAP go-live •Collaborate with Vice President of Sales to create and administrate sales staff incentive plans, aligning company objectives with individual objectives •Partner with marketing team and distributors to create “win/win” scenarios for new product introductions, sample support and inventory models