Edwina Humby Email Address

Chief Executive Officer

Starcount - Bringing customers into the boardroom. Predictive consumer insight that can influence board level strategic decisions, to individual customer and marketing communications.

Now independent consultant. Previously 25+ years at dunnhumby helping retailers and brands put the customer at the centre of every decision including 6 years as CEO. As data and insight grows every customer interaction must be personal and relevant to build sales and loyalty. The successful shopping experience of tomorrow is being shaped and led by deep data and insights across stores, on-line and mobile. I believe in focusing on delivering value to our clients, innovation and inspiring organisations.Specialties: Loyalty marketing, retail, big data, price and promotions, communications, one to one, change management, organisational engagement