Senior Vice President
Starcom Worldwide is a media communications agency that provides marketing, content and technology solutions.
Senior marketing and media executive with over 20 years of experience developing and managing 360 degree brand and promotional campaigns across diverse industries, to include retail, CPG, automotive, financial, QSR and education. Specialist at developing integrated and measurable strategies utilizing leading-edge data technology that garner proven results and are driven by consumer and business insights. Leveraging new and traditional media channels to create relevant and impactful programs within the General and multicultural markets. Skilled at developing and managing agency SOW at various levels. Recipient of the 2014 Working Mother Media and AWNY "Trailblazer" of the Year Award. Specialties: Leadership through transition/Conflict Resolution Strategy Development Marketing Science Competency Media Mix Management/Planning & Negotiation Consumer Segmentation Development & Analysis Account Management & Channel Integration Hispanic Marketing/US and Puerto Rico Media Planning & Activation Across Multiple Channels: Broadcast/Digital/Social Event Development and Broadcast Product/Service Integrations
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