Deidre Hackman Email Address

Brand Strategy, Design and Merchandising

Spyder is one of the largest winter sports brands in the world, as well as an Official Supplier to the U.S. Ski and Canadian Alpine Teams. Spyder apparel integrates high-technology fabrication, sport-specific function, and fashion conscious designs. Based in Boulder, CO, the company sells high performance sportswear in the United States, Canada, and more than 50 countries worldwide. Recently, Spyder has experienced significant growth; bringing on a new management team, revamped brand DNA, and compelling product assortment that has successfully emerged into other markets. The brand has also seen newfound energy in other fields, including with their partnerships with Audi USA, Carlsberg Group, and McIntosh Audio Labs

Deidre Hackman has lead the creative inspiration, innovation, fabrics and collection development for some of the world’s most iconic brands: Mexx, Nike, Speedo, BEBE, Victoria's Secret and Disney. Hackman created and launched TheStyliste.com, an interactive trend/retail site covering fashion, travel and culture from around the globe. Her cutting edge designs have launched new product divisions, both women's and men's sportswear collections giving these performance & fashion brands the competitive edge. Strategic Creative and accomplished team leader, Hackman excels in creation of balanced brand strategies, driving change through cutting edge innovation with a proven track record in the US, Canadian and European markets. Specialties: Product - Innovative Fashion Design & Development Strategy - Brand Positioning, Packaging & Merchandising Trend Forecasting - Creative Direction for Brand Development, Trend Research Technology - Interactive Directories/Retail Apps.