Joseph Mendes Email Address

Art Director E-Commerce

Specialty Commerce Corp. is one of the nation's leading multi-channel direct marketers, with three distinct divisions: Specialty Commerce Direct (SCD) the #1 U.S. direct marketer of wigs, hairpieces, extensions, and specialty apparel for the fashion-conscious woman. With fresh, updated designs and product innovations, SCD sets trends with collections that suit our customers lifestyle. The Paula Young customer will find fashion wigs and hairpieces that suit her lifestyle - products that are natural-looking, comfortable and stylish. Especially Yours, offers both versatile wig and hairpiece styles and apparel for the fashion-conscious African-American woman and an exciting apparel collection that features top-quality designs at affordable prices. This line includes everything from flowing caftans and casual wear to elegant suits, dresses and accessories. Wig.com is the ultimate resource for premium wigs and hairpieces, offering one of the largest collections online with well-known brands as Revlon, Jon Renau, Gabor, Vivica Fox, Sherri Shepherd and many more. Specialty Commerce Publishing (SCP) competes aggressively in the U.S. market for healthcare professionals continuing education courses via its catalogs and websites, and distinguishes itself from its competitors by offering professional, convenient home study courses at affordable prices. As the value of continuing education grows nationwide, so does interest in both text-based and online home study. The SCP websites take home study to a new level, allowing professionals to download over 500 online courses in a range of disciplines, take exams, have the exams graded, and earn continuing education credits, all online. Western Schools primarily serves nursing and behavioral health professionals, ADI caters to dental professionals and GSC services the dental profession as well as a range of therapists. Daxbourne International (DAX) is the leading supplier of extensions, wigs and hairpieces in the UK. Through a distribution network incorporating wholesale, mail order and retail stores and concessions, the company leverages its different brands to serve the entire women's hair fashion market, from younger, fashion-conscious women to more mature women. The highly successful mail order Jacqueline Collection focuses on the more mature woman, while the new and exciting HotHair brand specializes in more youthful, fashionable styles. Natural Image is the company's main wholesale brand, carrying a complete range of styles that cater to all age groups. DAX also operates a UK Paula Young mail order business. Our corporate headquarters is located in West Bridgewater, MA. Worldwide over 450 dedicated employees work to provide high quality, fashionable and relevant products at value prices to our customers. We operate our own call centers and distribution/warehouse operations and distribute over 20 million catalogs annually.

I’m a creative—always have been. It’s what I’m passionate about. Over the course of my career, I’ve worked with companies and clients to create the collateral, media, and infrastructure needed to build strong brands, compelling advertising, and sustainable sales. This has meant working across mediums—print and digital—and with a variety of business and creative goals in mind. Currently, I’m the e-commerce Art Director at Specialty Commerce Corporation, where I’ve worked to build the systems needed to design, scale, and maintain web-based media. This has meant focusing on the company’s approach to imaging, video, HTML, and CSS, in a responsive, CMS-based environment, with Adobe CC software. I also advise on print-based media. Before my time at SCC, I was the Creative Director at shoes.com, where I established the brand positioning for its website, offshoot websites, print advertising, and collateral media. I helped develop the Shioes.com email program, loyalty programs, and social media channels. During the time I was there, the company grew by a factor of 20—soon thereafter, it was acquired by Walmart and was eventually sold to DSW. I began my career in print—first as an art director for Body Mind Spirit Magazine and then as a senior art director for SC Direct Corp. In both instances, I focused on design and production of print materials and brand collateral for national distribution. Additionally, I’ve built an independent design business in tandem with the various roles I’ve held. I’ve worked with individuals and companies ranging from retail giants to fashion designers and celebrities. Most recently, I’ve created brand identity and investor presentations for Boston-based tech startups, Returnalyze and Smart Lunches. I have also recently redesigned Jaclyn Smith's (Actress) branding website. https://jaclynsmith.com/ (copy & paste URL) In 2021 I designed and executed an entire digital retail platform for Jane Seymour (Actress.) This involved the execution of her website, https://www.janeseymour.com/. Including all creative, retail, cart, taxation, PDP pages, email program, analytics. Everything you will experience at: https://www.janeseymour.com/ was created by me. One final point about janeseymour.com... it made an ROI in the first 15 minutes of going live. Tech Investor CEOs and their corporate PPT presentations are also on my list of recent endeavors. Most namely Data Point Capital, and Sancord Capital. I LOVE my work, including teaching executional strategies and disciplines. Most of all, I love successful media!!!