Ruben Sanchez Email Address

Director of Marketing

Apply the art and science of content marketing to your growth strategy. Digital content provider services backed by advanced content marketing software.

A cross-discipline marketer at Skyword with deep discipline expertise in digital and content marketing. As Skyword’s Senior Director of Marketing, I head up search engine marketing, content, design and development for the company’s flagship www.skyword.com. The linchpin of our content marketing efforts is a digital publication called the Content Standard. I lead strategy and innovation for this Google News and Apple News accepted digital publication located at www.skyword.com/contentstandard/. At the Content Standard, I focus on traffic growth, SEO, lead generation, community building, editorial quality, content strategy, web product, and design for the digital publication. Over five years, I implemented multiple major relaunches of both Skyword.com and ContentStandard.com. As Senior Director of Marketing, I contribute to the the growth Skyword's enterprise client base by guiding strategy and execution of demand generation, brand marketing, event marketing strategy, thought leadership campaigns, and an evolving set of B2B marketing tactics such as ABM. Defining and activating Skyword's Account Based Marketing efforts has been equally challenging and rewarding. I love developing marketing teams and helping people accomplish goals that previously seemed daunting. The customer experience we've created at Forward conference is a wonderful example of reaching new heights. More info: www.skyword.com/forward/. Skyword helps enterprise marketers become brand storytellers by helping them create the stories their customers need or crave. The transformation is powered both by the Skyword Platform as well as enterprise-level services. Skyword CEO Tom Gerace has said, "Extraordinary experiences distribute themselves in an interconnected world. For that reason, brands will focus on creating unique, remarkable experiences as a means to reach and connect with their customers. They will shift the bulk of their marketing budgets from paid distribution to extraordinary creative."​