Senior Manager, Global Business Insights-Digital Analytics
Shop for Skechers shoes for men, women, kids and Performance
Marketing is my passion and the Digital Media environment of the Internet and Mobile/Wireless technology is where I thrive. I majored in Business at USC's Marshall School with an emphasis in Marketing which I have specifically applied to the new age of communication. Through the course of my career, I have become a Digital Marketing specialist with expertise in reaching and activating consumers through online and mobile media. I have extensive knowledge of e-commerce and direct-to-consumer marketing, including CRM, email and SMS marketing, social media, peer-to-peer messaging environments, viral marketing techniques, and user-generated content used to acquire and activate customers to drive traffic/sales and build brand recognition. I consider myself an accomplished marketing professional who excels at driving product sales and awareness.
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