Global Marketing Communications Manager
SEMI is a global industry association serving companies that provide equipment, materials and services used to manufacture semiconductors, displays, nano-scaled structures, micro-electromechanical systems (MEMS) and related technologies.
Accomplished, performance-driven public relations and marketing communications strategist and leader with track record of driving programs that set new communications benchmarks and help generate business results. Strengths include: •Leading strategic communications planning, execution and counsel to win earned media across business, trade and consumer publications and build global brand awareness •Spearheading high-impact campaigns to help drive business results including OEM, distribution channel and end-user adoption of new products and technologies •Identifying and quickly leveraging breaking news, trends and other external opportunities to advance the corporate news agenda on the fly •Leading cross-functional initiatives, providing strategic communications counsel and adding value at various levels including chief executives in matrixed organizations •Overseeing corporate reputation, issues management, crisis and thought leadership communications •Writing articles and op eds for publication (former print journalist) and developing other content including press releases, blogs, social media posts, website copy and graphics
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