Head of Enterprise Marketing and Branding
Securian provides financial services to help consumers and businesses achieve financial security for the long run.
Senior level marketing executive with broad and in-depth experience in financial services recognized for expertise in all areas of marketing, communications and product management. A respected leader and valued partner that consults with business leaders to build effective strategic marketing plans in support of revenue and market share growth. Proven/consistent record of leading key revenue generation programs from idea development to execution. Specialties: B2B and B2C Strategic Marketing Planning and Execution (Acquisition, Cross-Sell, Retention) / Branding and Positioning / Segmentation / Advertising and Promotion / Email Marketing/ Data-Driven Sales Programs/ Executive Presentations and Reports/ Marketing Product Management/ Sales Force Training/ Incentive Campaigns/ Creative Team and Agency Management / Leadership and Talent Management / Communications/ Series 7 and 24
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