Marketing Director EMEA
Saucony, Inc. (Saucony) designs, develops and markets performance-oriented athletic footwear, athletic apparel and casual leather footwear. The Company operates in two segments: the Saucony segment and the Other Products segment. The Saucony segment consists of Saucony technical and Originals footwear, and Saucony apparel. The Other Products segment consists of Hind athletic apparel and Spot-bilt shoes for coaches and officials, cleated football and multi-purpose footwear, and casual leather walking and workplace footwear, together with sales of Saucony's and other companies' products at its 21 factory outlet stores. Saucony's products include technical running, walking, cross training and outdoor trail shoes, and athletic apparel that are sold under the Saucony brand name, and technical running shoe models from the early 1980's, which Saucony reintroduced in 1998 as Saucony Originals, its classic footwear.
An experienced marketing professional with a wealth of industry insight and knowledge, currently leading the EMEA marketing strategy for an innovative and market-leading sports brand. With a love of brands and branding and an ability to empathise with customer and consumer alike, I have a proven record of driving marketing plans from concept to execution. My sales experience demands that I do this whilst never losing focus on commercial demands.
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