Michelle Bauman Email Address

Global Head, External Affairs

Geneva Pharmaceuticals was added to Crunchbase.

Communications leader dedicated to creating value and impact through words and actions. In my 20ish years in healthcare communications, I’ve never felt more inspired than I do right now. The opportunity to make a difference by changing how we see the world of healthcare, revisiting our own assumptions and seeking to connect and build a positive experience has never been greater. Sharing that energy with high-performing teams with a common purpose is humbling. My experience includes leading all aspects of strategic, innovative communication programs. I've created celebrity programs with the vision of unbranded to branded and delivered a much needed differentiator for a blockbuster medication. Real-time tweeting from FDA meetings, immediate responses to FDA action, divestitures and mergers have cultivated strength in agility, relationship-building across a matrix organization and keeping teams focused and light under pressure. Curiosity, innovation, and collaboration are core skills, with team and budget size varying per role (0 - $3+ million). Areas of Focus: Branded and Unbranded Public Relations for Product Approvals and Launches; FDA Advisory Committee Meetings; Disease Awareness and Celebrity Campaigns, Issues Management, Divestitures and Acquisitions, Employee Communication, Organizational Communication, Change Management, and Executive Communication