John Lavoie Email Address

Director

Samsung C&T Corporation was founded in 1938 as a parent company of Samsung Group.

Director, Brand & Consumer Marketing Communications, Samsung Electronics America John Lavoie focuses on launching new technology products for Samsung Electronics America. He leads a team responsible for consumer and brand marketing communications efforts across consumer touch points. The group manages all aspects of campaign strategy management, media planning, TV and online advertising, retailer merchandising as well as owned online initiatives. John joined Samsung in 1999 where he has been instrumental in building the HDTV business, introduced consumers to the first LED TVs, rolled out Tabs and has helped contribute to the unprecedented growth of the brand.